Journeys that measure what they add.

A visual canvas

Lay out every step of a journey on one canvas. Split people into paths, end a path in its own exit, or merge paths back together.

Two ways in

People enter when they join a segment, or when they do something on your site through the Verity Pixel: add to cart, begin checkout, view item or purchase. Site events are picked up in real time.

Waits and splits

Wait a fixed time, or wait for a segment or an event with a time limit and its own path for people who run out of time. Split on a condition, or randomly by percentage for an A/B test.

Acts through your tools

Add people to a Brevo list or a Meta audience, send an event that starts an automation in Brevo, or make a step visible to your on-site campaigns. Meta audiences only get people with a marketing opt-in.

Holdout and goal

Hold back between 5% and 50% of people to measure what the journey adds. Set a goal event: someone who reaches it leaves the journey. Choose whether people can enter again.

Numbers on every step

Once published, each step shows how many people reached it, how many are waiting there now and how many left, with the reasons people left the journey.