Model

Every source, resolved into one model.

Connect the tools your business already runs on. Verity shapes them into a semantic layer that speaks the language of your company, so orders are orders and revenue is revenue no matter where the number came from.

See how it works

Data pipeline

0/4 synced

Shopify

GA4

Meta Ads

Google Ads

Semantic layer

Orders

1,284

Revenue

€182K

Customers

964

Sessions

41.2K

Deduplicated

Shopify

1,284

·

GA4

1,309

Orders

1,284

deduped

Signature

Sources in, semantic layer out.

Your connectors feed a single lineage that Verity maintains. When Shopify and GA4 disagree on an order count, the semantic layer settles it. Everything you build on top inherits the same truth.

Metric definition

v4 · edited 2d ago

Revenue

One definition, every workspace

Revenue = SUM(orders.net_amount)

grain: day · currency: EUR

Draws from

Shopify

GA4

Reconciled across Shopify and GA4, then netted of refunds and test orders.

A model the whole team can reason over

Pre trained connectors

Shopify, GA4, Meta Ads, Google Ads, and more ship with entity definitions and metric logic that work on day one.

One definition per metric

Revenue, ROAS, and conversions live in one place. No conflicting numbers from tool to tool.

Business glossary built in

Every term in your model has a definition. New team members onboard faster, analysts spend less time explaining.

From source to semantic layer, in three steps.

01

Connect sources

OAuth into your tools or point Verity at your warehouse. Extraction runs on a schedule you control.

02

Map to a semantic layer

Verity proposes entities and metrics based on your data. Review, rename, and confirm in a guided flow.

03

Query with confidence

Every Verity feature reasons over this layer. Data Chat, Automations, and Activation all speak the same language.

The Verity suite

Explore more of Verity

Data Extraction & Modelling is the foundation the rest of Verity reasons over.

Give your data a single source of truth

Book a demo and let Verity shape your tools into a model that reasons with you.

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