Customer data Customer data in your own warehouse Yes: Snowflake, BigQuery and more Snowflake, BigQuery and more
Partly: Own store, zero copy reads Own store, zero copy reads
Partly: Own store, Linked Audiences Own store, Linked Audiences
Partly: Own store, zero copy option Own store, zero copy option
Not found in public sources Unified customer profiles Fully managed, no data stack to build Not found in public sources: Runs on your warehouse Runs on your warehouse
Not found in public sources: Runs on your warehouse Runs on your warehouse
Activation Audiences to Meta Ads and Google Ads Orders back to ad platforms (server side) Yes: Meta, Google, ChatGPT Ads Meta, Google, ChatGPT Ads
Yes: You model the conversions You model the conversions
Yes: From events its SDKs collect From events its SDKs collect
Partly: Batch, Meta and ChatGPT Ads Batch, Meta and ChatGPT Ads
Partly: Meta, Google; you map events Meta, Google; you map events
Partly: Meta via scenario, Google via SFTP Meta via scenario, Google via SFTP
Partly: Meta only, paid add on Meta only, paid add on
Audiences to your email platform Yes: Brevo, Klaviyo, ActiveCampaign Brevo, Klaviyo, ActiveCampaign
Partly: Sends email itself Sends email itself
Partly: Spotler suite, CRMs Spotler suite, CRMs
Customer journeys Not found in public sources Onsite personalisation Yes: Shopify without code, own site Shopify without code, own site
Yes: Real time personalisation Real time personalisation
Not found in public sources Not found in public sources Onsite messages and popups Not found in public sources Not found in public sources Not found in public sources Product recommendations Not found in public sources Partly: Recommendation audiences Recommendation audiences
Site search Yes: Shopify, WooCommerce Shopify, WooCommerce
Not found in public sources Not found in public sources Not found in public sources Not found in public sources Sends email itself Partly: Through your email tool Through your email tool
Not found in public sources Not found in public sources Not found in public sources Partly: Via Spotler Mail+ Via Spotler Mail+
Analytics Ask questions in plain language Not found in public sources Not found in public sources Not found in public sources Not found in public sources Not found in public sources Dashboards and reports Partly: Campaign analysis Campaign analysis
Not found in public sources Not found in public sources Not found in public sources Attribution Not found in public sources Not found in public sources Not found in public sources Not found in public sources Not found in public sources Not found in public sources AI agents over MCP MCP server for your workspace Yes: Enabled per workspace Enabled per workspace
Not found in public sources: Docs search only Docs search only
Not found in public sources Agent builds segments Not found in public sources Not found in public sources Agent drafts journeys or campaigns Not found in public sources Not found in public sources Not found in public sources Public tool reference Not found in public sources Not found in public sources Not found in public sources A person approves what reaches customers Partly: Confirmation advised Confirmation advised
Not found in public sources Not found in public sources Not found in public sources Pricing Published pricing Partly: Free reverse ETL tier Free reverse ETL tier
Not found in public sources Partly: Team from $120/mo Team from $120/mo
Not found in public sources 