Server side tracking

Your ad platforms learn from real orders.

Every paid Shopify order goes to Meta, Google Ads and ChatGPT Ads within minutes, straight from the server. Their bidding optimises on the sales you really made, even when an ad blocker or a missing cookie stopped the browser pixel.

See how it works

Order #4821

Paid, €86.40

Meta Conversions API

Email, phone, Meta click

Sent, 1 min

Google Ads Conversion upload

Email, Google click

Sent, 1 min

ChatGPT Ads Conversions API

Email, ChatGPT click

Sent, 1 min

Value sent: €71.40, excluding VAT and including shipping. Marketing consent given at checkout.

Your rules, per platform

Bid on what an order is really worth.

You decide which orders go out and what value they carry. Send revenue without VAT, or send the margin so the platform chases profit instead of turnover. Leave out wholesale or test orders with a tag, and nothing leaves without the consent you require.

Conversion settings

ChatGPT Ads

Consent

Only orders with marketing consent

Value

Excluding VAT, including shipping

Or bid on margin instead of revenue

Which orders

All paid orders

Except orders tagged wholesale

Test mode

Check every order before it counts

Each platform has its own settings, so a shop that sells in an opt out region can choose a different consent rule there.

Every order, where it counts

Within minutes

An order goes out as soon as it is paid. Verity never waits for the daily data load, so the platforms learn while the campaign is still running.

Independent of the browser

Ad blockers, Safari limits and a closed tab no longer cost you conversions. The order comes from your store, not from the visitor’s browser.

Counted once

Server side orders and your browser pixel share one event ID, so a platform that receives both counts the order once.

Margin instead of revenue

Send revenue without VAT, or send the margin per order, so Meta and Google Ads optimise on profit. A refund corrects the conversion in Google Ads.

Consent respected

By default nothing is sent without marketing consent. Customer details are hashed before they leave Verity.

Every order traceable

See per order which platforms received it, with which matching keys, and why an order was skipped or rejected.

From store to ad platform, in three steps.

Connect your Shopify store

Verity listens for paid orders and picks up the ad click from the visit, so each order carries the click that led to it.

Connect the ad platforms

Set the rules, test, go live

Choose the consent rule, the value and which orders go. Check them in test mode, then switch the destination on.

The Verity suite

Explore more of Verity

Server side tracking sits next to audiences: one sends your best customers to the ad platforms, the other sends your orders.

Audiences

Build segments on everything you know about a customer and sync them to Meta Ads, Google Ads, Brevo and Klaviyo.

Explore

Journeys

Multi-step journeys that add people to Brevo lists or Meta audiences, start your Brevo automations and measure the lift against a holdout.

Explore

Personalisation

Show each audience its own version of your Shopify storefront or your own site, and test it against a holdout.

Explore

Onsite messages

Design popups, bars and slide-ins from blocks and show them on any website with the Verity Pixel.

Explore

Site search

Instant search for Shopify and WooCommerce that tolerates typos and orders equally relevant results by revenue, margin or stock.

Explore

Recommendations

Frequently bought together and trending products on your Shopify store, from your own orders and refreshed daily.

Explore

Measure it: Data Chat, dashboards and attribution

Let every order count

Book a demo and see a paid order reach Meta, Google Ads and ChatGPT Ads.

Contact sales