Personalise
Each audience, its own storefront.
Decide what each segment sees in the slots of your Shopify storefront, or of your own site through Cloudflare KV. Variations run from your most specific audience down to a fallback, decided once per visitor.
Test it
Is this campaign doing anything?
A holdout test shows one group of visitors the campaign and the other group your normal storefront. Or run an A/B test between two or three versions of the same campaign. The result is shown only once the test has ended, compared with the control.
What a campaign decides
Shopify or your own site
Fill the slots of your Shopify theme, or personalise your own site through your own Cloudflare KV namespace. On a Shopify storefront, personalisation applies to visitors who accepted marketing cookies.
Most specific audience first
Variations are checked top to bottom and a visitor gets the first one they match. Everyone who matches nothing gets the fallback at the bottom.
One decision per visitor
A campaign decides all its slots together, once per visitor, so a hero and a banner never disagree about who the visitor is.
Product recommendations
Show product recommendations in a slot, per audience.
Test versions or a holdout
Run an A/B test between two or three versions of a campaign, or hold a group back on your normal storefront to see whether the campaign does anything at all.
Reach and orders
See how many visitors a campaign reached and what they bought: views, visitors, orders, conversion rate and revenue per variation.
From segment to storefront, in three steps.
01
Pick the slots and segments
Choose the slots in your theme the campaign fills, such as the hero, and the segments you want to use.
02
Decide who sees what
Put your most specific audience at the top and give each variation its content. Everyone else gets the fallback.
03
Go live and read the results
A campaign starts off, so you can build and preview it first. Flip it to live, then follow reach and orders on the campaign page.
The Verity suite
Explore more of Verity
Personalisation runs on the segments you build in Audiences.
Show each audience its own storefront
Book a demo and see a campaign decide what your visitors see.