Perspectives
Clear thinking on marketing data
Essays and guides on AI for marketing data, measurement that adds up, and owning your own data stack. Written by the team that builds Verity.
Built for the AI Era
Guide
Connecting Claude to BigQuery: What Works in the Demo and Breaks in Production
Connecting Claude to BigQuery takes ten minutes. Trusting the answers takes definitions, access control, EU routing, and an audit trail. Here is the gap.
Jul 14, 2026
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11 min read
