Data quality monitoring
Know your numbers are right before anyone asks.
A report is only as good as the tag that fed it. Verity checks the whole chain, from the tracking on your site to the freshness of every source and the models behind your dashboards.
From the tag on your site to the number on the dashboard
Tracking that actually fires
Scan your website for GA4 and other tracking tags, Google Consent Mode v2, and the funnel events from view item to purchase.
Consent that actually blocks
See which cookies are set before and after consent, and whether your consent banner holds tracking back until a visitor responds.
Campaign parameters that arrive
Check that gclid and UTM parameters survive the trip to your landing page and actually reach GA4.
Freshness and lineage
Every source shows how fresh it is, and the lineage view shows each model on the way to your dashboards and its status.
Schema changes, caught
When a column in your own data changes, Verity shows what it affects and walks you through remapping it.
dbt changes checked before merge
See which dashboards a dbt pull request would break, as a comment on the pull request, before it is merged.
Three checkpoints between your site and your report.
01
Scan your site
Tracking, consent and funnel events, checked on the pages that matter.
02
Watch the pipeline
Freshness per source, lineage per model, schema changes as they land.
03
Guard the numbers
Monitors on your guardrails email you when a key metric breaks them.
Built on
The parts of Verity behind it
Data quality monitoring runs on these parts of the platform.
Find the broken tag before your client does
Book a demo and see a website scan and source health for your own setup.