Attribute
The attribution model that fits your business.
Last click, linear, time decay, and blended each tell a different story about the same spend. Verity recommends the model that fits how your customers actually buy, and keeps every other one a click away.
Meta Ads · ROAS by model
Last click
6.2×
Linear
4.4×
Time decay
4.0×
Blended
3.1×
avg path length 4.3 · most common Meta → Google → Direct
Insight and advice, not a DIY puzzle
A recommended model, explained
Verity picks the model that fits your buying patterns and tells you why. You get a starting point, not a blank canvas.
Every model in the open
Compare last click, linear, time decay, and blended side by side. See exactly how the ROAS shifts as the method changes.
Grounded in real signals
Actual path length, the journeys that convert most, and post purchase surveys feed the recommendation, not a black box.
From spend to a recommendation, in three steps.
01
Connect spend and orders
Bring in Meta, Google, GA4, and your store. Verity stitches touchpoints into full paths to purchase.
02
Run every model
Verity computes last click, linear, time decay, and blended, de duplicated across channels, and layers in your survey responses.
03
Get a recommendation
See the model that fits your business with the reasoning in the open, then switch lens whenever you want to dig deeper.
The Verity suite
Explore more of Verity
Attribution ties every channel back to the revenue it really drove.
Find the attribution model that fits your business
Book a demo and see your real ROAS across every model, with a recommendation built for how your customers buy.