The attribution model that fits your business
Verity recommends the model that matches how your customers actually buy, shows the methods behind it, and grounds it in real customer journeys and surveys.
ATTRIBUTE
No single source of truth, by design
Last-click, linear, time-decay, and blended each tell a different story about the same spend. Most tools pick one and hide the rest behind a single number you have to take on faith.
Verity does the opposite. We recommend the model that fits how your customers actually buy, show every other model side by side, and back it with the real paths to purchase and what buyers tell you themselves.
A clear recommendation for your business, not a black box
Last-click, linear, time-decay, and blended, all in the open
Real path length and the journeys that convert most
Post-purchase surveys bring in the customer’s own answer
Insight and advice, not a DIY puzzle
A recommended model, explained
Verity picks the model that fits your buying patterns and tells you why. You get a starting point, not a blank canvas.
Every model in the open
Compare last-click, linear, time-decay, and blended side by side. See exactly how the ROAS shifts as the method changes.
Grounded in real signals
Actual path length, the journeys that convert most, and post-purchase surveys feed the recommendation. A two-step path tells a very different story than a ten-step one.
How it works
Connect spend and orders
Bring in Meta, Google, GA4, and your store. Verity stitches touchpoints into full paths to purchase.
Run every model
Verity computes last-click, linear, time-decay, and blended, de-duplicated across channels, and layers in your post-purchase survey responses.
Get a recommendation
See the model that fits your business with the reasoning in the open, then switch lens whenever you want to dig deeper.
IN ACTION
The same channel, four different answers
Last-click says Meta drove 6.2×. Blended says 3.1×. The truth depends on how you count, and the path length tells you which model to trust.
Verity highlights the model that fits your business and keeps the others one click away, so the recommendation is something you can interrogate, not just accept.
Meta Ads - ROAS by model
Last-click
6.2×
Linear
4.4×
Time-decay
4.0×
Blended
3.1×
avg path length 4.3 · most common Meta → Google → Direct
Explore more of Verity
Find the attribution model that fits your business
Book a demo and see your real ROAS across every model, with a recommendation built for your business.
Hands on onboarding with the founding team
Direct influence on the roadmap