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Ads & Analytics

GA4 integration

Sessions, pageviews, events, and ecommerce from GA4, from the API or your BigQuery export.

Connect GA4 in the way that fits your setup. Use the GA4 API for daily traffic, pages, devices, and geography. Or point Verity at your existing GA4 BigQuery export, and it models sessions, pageviews, ecommerce, and events into a ready-made GA4 dashboard.

With GA4 in the semantic layer, you can compare what your ad platforms claim with what actually happened on your site, and with the orders that landed in your store.

Role

Source

Options

GA4 Data API, or your GA4 BigQuery export

What you get

What Verity does with GA4

Traffic and engagement

Daily sessions, users, and engagement by source, device, and country.

Page performance

Which pages attract and convert visitors.

Ecommerce and events (BigQuery export)

Session-level ecommerce and event data, modelled from your own export.

Ready-made GA4 dashboard

A starter dashboard on your BigQuery export that you can adapt per workspace.

Ask Verity

Questions you can ask

Which landing pages had the highest conversion rate last month?

How does mobile conversion compare with desktop this quarter?

Which countries grew in sessions but not in revenue?

Related

Works well alongside

See Verity on your GA4 data

Book a demo and we connect your sources together, so you see your own numbers in the semantic layer on day one.

Contact sales