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Ads & AnalyticsDestinations

Meta Ads integration

Meta campaign performance in, audiences back out. Facebook and Instagram in one semantic layer.

Verity pulls ad performance, conversions, and ROAS from Meta, broken down by demographics, placement, and geography, along with your campaign structure and its change history.

Turn what you learn into action: build an audience in Verity and keep it in sync with Meta for retargeting and lookalikes.

Role

Source and destination

Connection

Meta login (OAuth)

What you get

What Verity does with Meta Ads

Performance and ROAS

Spend, conversions, and ROAS per campaign, ad set, and ad.

Breakdowns

Results by age, gender, placement, and country.

Change history

See which edits to campaigns preceded a change in performance.

Audience sync

Segments built in Verity, kept in sync with Meta custom audiences.

Ask Verity

Questions you can ask

Which Meta campaigns dropped ROAS more than 20% week over week?

How does Meta-reported revenue compare with Shopify orders from Meta traffic?

Which placements deliver the lowest cost per purchase?

Related

Works well alongside

See Verity on your Meta Ads data

Book a demo and we connect your sources together, so you see your own numbers in the semantic layer on day one.

Contact sales