ChatGPT Ads integration
ChatGPT now shows ads, and self serve buying is open in Europe. Verity pulls spend, impressions, clicks, conversions and attributed sales from ChatGPT Ads every day, from account down to the single ad, in the currency and time zone of your ad account.
Because ChatGPT Ads follows the same model as your other ad platforms, its cost per order and ROAS sit next to Google, Meta and Microsoft. One question, not a spreadsheet exercise.
In the other direction, every paid Shopify order goes to ChatGPT Ads server side, through the Conversions API. ChatGPT optimises its bidding on orders you really received, even when the browser pixel missed them.
What you get
What Verity does with ChatGPT Ads
Spend and delivery
Spend, impressions, clicks, CTR, CPC and CPM per campaign, ad group and ad.
Conversions and attributed sales
Conversions, attributed sales and ROAS as ChatGPT reports them, with a fixed attribution window so your history never shifts quietly.
Next to your other channels
Compare ChatGPT with Google, Meta and Microsoft on cost per order and ROAS.
Server side tracking
Paid orders sent within minutes through the Conversions API, with the ChatGPT click attached when there is one.
No double counting
Server side orders and the ChatGPT pixel share one event ID, so each order counts once.
Consent respected
Without marketing consent nothing is sent, unless you choose otherwise for an opt out region.
Setup
Connect ChatGPT Ads
1
Create an API key
In ChatGPT Ads Manager, open Settings and create an Ads API key. Each key belongs to one ad account.
2
Paste it in Verity
Verity checks the key, reads the account currency and time zone, and loads your history.
3
Send your orders back
Add your Conversions API key and Pixel ID, and choose which orders go and which value they carry.
Ask Verity
Questions you can ask
What did ChatGPT ads cost per order last month, compared with Google and Meta?
Which ChatGPT campaigns delivered the highest ROAS this quarter?
How much of my ad budget went to ChatGPT ads, week by week?
Related
Works well alongside
See Verity on your ChatGPT Ads data
Book a demo and we connect your sources together, so you see your own numbers in the semantic layer on day one.